Now Announcing the latest and greatest tool in hair care accessories: The Hottie Hot Comb! Challenged with building a narrative around the brand’s history, branching off from the shared experiences of black women getting their hair pressed for a special event using traditional hot combs. The Hottie Hot Comb’s features set it apart from others on the market, including a heated smoothing plate to smooth the hair as it glides through, a no-burn function to protect your scalp, and a sleek design that’s easy to hold and manipulate.

Producer/Director: Melanie Thomas