During my time at Cake Mix Studios as an Associate Producer, I managed a 360-degree production pipeline for Hasbro’s 'Boys Toys' brands. My role spanned the entire creative lifecycle: from booking crews and facilitating casting to location scouting and managing complex itineraries for high-budget commercial shoots. I acted as the primary bridge between our creative teams and clients, ensuring every deliverable exceeded broadcast standards while maintaining the logistical integrity of national campaigns.

After scouting 11 national parks, we landed on F. Gilbert Hills State Forest for this NERF shoot. In addition to scouting, I played a hand in casting, booking the crew, and arranging craft services.

For the Terrascout, we chose to shoot in one of Hasbro’s warehouses in Century Falls, RI.

Monopoly Ultimate Vault Giveaway

Hasbro's first-ever Facebook Live product launch launched on August 11, 2016.

Managed the "Live Banking" Facebook activation, utilizing Unreal Engine to render a motion-captured Mr. Monopoly in real-time for interactive audience engagement.

Note: The original live stream broadcast is archived. Displaying a national campaign spot for context.

Additional Brands Managed: Star Wars & My Little Pony